What can a whale teach us about personal brand management? Australia’s well-known humpback whale seminally has it all when we talk about personal brand management. He stands out amongst the crowd, leaves a lasting memory and touches those on an emotional level that have the privilege of witnessing him on his migration north.
May 31, 2014by omni designin Branding0 comments
Don’t let your first mistake in business be putting off having your logo and marketing materials professionally designed. Starting your business without a logo and marketing materials will place your small company at a disadvantage compared to your competition. Professional looking logo, website and marketing materials help make your new business more visible and credible. The lack of and cash flow, sees many new business owners designing their own marketing materials. It’s easy enough to design a business card or logo at the local office supply store or online, but if you don’t have design or marketing expertise, doing so could cause more problems than it solves. Consider this: Your business will appear unstable Starting out with a “do-it-yourself” logo and marketing materials today, then switch to a new look a few months later when you can afford professional design services, you’ll confuse clients and prospects. They’ll wonder, “Is this the same business? Did the store change owners?” Changing your logo and “look” too often can give the appearance of a business that can’t make up its mind. Your business will look amateurish Do-it-yourself marketing materials can make your business look unprofessional, suggesting to potential clients that you cannot perform to or meet the […]